By: Isaac Amoah/tntnewspapergh.com

A leading telecommunication giant in Ghana, MTN Ghana, has officially launched its annual Y’ello Care employee volunteering programme in the Ashanti Regional capital, Kumasi.

The programme, which was launched on 5th June 2024, aims at achieving high participation from the employees of MTN Ghana to give back to the communities they serve.

Some scenes from the event

According to the officials of MTN Ghana, this year’s 21 Days Y’ello Care celebration has coincided with the 30-year anniversary of MTN, for which reason they have decided to do 30 Days of Y’ello Care campaign instead of the usual 21 days, starting from 1st June to 30th June across the country.

This year’s event is under the theme “Education for the Rural and Remote Communities – Learn Today, Lead Tomorrow”.

Speaking at the launch of the programme at the MTN Kaase Office, Mr Nii Adotey Mingle, the General Manager for Northern Business District, said, “The theme emphasises the important role education plays in transforming our communities, strengthening socio-economic growth and prosperity, and preparing our youth with the necessary knowledge, skills, and resources for the future”.

According to him, the 2024 edition of 21 Days of Y’ello Care is a remarkable initiative that focuses on the commitment of MTN employees to the development of their communities.
He said, “For those hearing about Y’ello Care for the first time, let me tell you what it is all about.”

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Mr Nii Adotey Mingle

He continued, “The 21 Days of Y’ello Care is an annual staff volunteer programme instituted 17 years ago to allow MTN staff across about 19 countries to volunteer their skills and services freely for the benefit of their communities, while investing in identified community improvement projects.”

“This is a cause close to our hearts and one that the MTN Ghana Foundation is dedicated to. We are delighted to be able to extend our support to these remote areas through our unique and innovative community improvement programme,” he added.

The General Manager said this year’s campaign had coincided with the 30th anniversary celebration of MTN and so this
year’s edition is called “30 Days of Y’ello Care.” The campaign is running from June 1st to June
30th.

Mr. Mingle said MTN believes that the 2024 edition of 30 Days of Y’ello Care campaign would significantly impact the communities it serves, help bridge some of the educational gaps and barriers faced in our
rural communities, and ultimately help shape an equitable digital future for Ghana.

He said to help create the change they want to see in Ghana and across Africa, MTNers, through the 30
Days of Y’ello Care, would help expand educational systems with more infrastructure and also provide resources and materials for teachers to succeed in the classroom, equip deprived schools with digital tools to bridge the digital divide and improve educational outcomes.

Aside from that, MTN staff members intend to empower learners with sustainable initiatives that will encourage them to stay in school and build valuable skills.

Mr. Mingle said given their 30th anniversary and 30 Days of Y’ello Care, MTN Ghana volunteers would drill  boreholes in  selected Senior high schools (SHSs) in a project dubbed “Quench and Connect for our main Campaign”.

The General Manager noted that “the interesting thing about Yello Care is that it has what I call a ‘competition for good’
element in it, so the winning country among 19 countries gets a cool $100,000. Isn’t that
wonderful? MTN Ghana, having previously won the Y’ello Care Challenge in 2010 and 2011,
is well positioned to win the challenge for the third time as we celebrate MTN’s 30th
anniversary.”

He, therefore, expressed his profound gratitude to all MTN employees for their contributions to the success of Y’ello Care over the years.

“This is why I encourage every single MTNer in Ghana to participate. I fully support this, and I
urge you to join fully,” he added.

He also thanked their esteemed partners for this year for their support in ensuring the success of the 2024 edition of 30 Days of Y’ello Care. “Your support is greatly appreciated!” he added.

Representatives of the selected beneficiary SHSs, including the representative of the Ejisu Municipal Education Director, Mr Kwabena Owusu, were full of praise for MTN Ghana for its decision to drill  boreholes for selected schools, among other interventions.