By:KATE AMEYAW NYAMFUL
When pursuing a career in music, money can be scarce, and when it does arrive, it is critical that you reinvest at least a portion of the proceeds back into your endeavors.
Ghanaian artists over the years have cried for lack of support from the corporate world. However, the question is, Do they invest in their own craft to start?
The corporate world has always supported artists who have approached them for investment, notable mentions are Sarkodie for Tigo, Kidi for Fidelity Bank and Kofi Kinaata for Enterprise Insurance. To achieve this feat, artists need to view their craft as a business and set structures in place to facilitate their business’s growth.
Musicians need to reinvest in various sectors, hiring a business manager to oversee the business side of their craft is a step in the right direction. This will help ease pressure from the artist giving the artist ample time to focus to create the best music. Setting up a working business structure will help the artist predict the profitable returns of the music. This will in turn give prospective investors a fair idea of how much to invest and their possible returns.
Investing in proper visuals, improved sound and a brand strategist will help you position yourself and your music in the right place to be noticed by prospective investors.Brands look for artists with numbers and following on social media, the best way to achieve this following is to be consistent in releasing content on your social media.
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The most effective way to reach an audience is to take a small portion of your budget to boost your social media posts when promoting a new song, video, album, or show. It’s becoming increasingly difficult to reach people on social media without spending money on advertising. Spend a percentage on a post every now and then, and it will help you get your message across to your fans with the right messaging and targeting.
To make a living as a musician or to break into the music industry, you must have patience, dedication, hard work, and a little luck. Overindulgence, laziness, and a failure to see the big picture are all career killers in the music industry. Don’t deceive yourself by believing that if you only release one successful album, your music will be immortal. If you want to build a long-term music career, you must always invest in yourself and your music. After all, every musician’s obsession is to make something sound different and better.
