By: Isaac Amoah
A leading telecommunications giant in Ghana, MTN Ghana, has officially launched its annual “Y’ello Care” employee volunteering programme in the Ashanti Regional capital, Kumasi.
The programme, launched on 4th June 2025, aims at achieving high participation from the employees of MTN Ghana to give back to the communities they serve.
Mr. Nii Adotey Mingle and some officials of MTN Ghana joined “the moral.com” jama group from KNUST to display their dancing skills
This year’s event focuses more on empowerment of the Ghanaian youth, women and persons with disabilities (PWDs) with ICT skills. It is on the theme: “Connecting the roots”.
Mr. Nii Adotey Mingle
Speaking at the launch of the programme at the MTN Kaase office, Mr. Nii Adotey Mingle, the General Manager for Northern Business District, said, “The theme emphasises the important role ICT plays in transforming our communities, strengthening socio-economic growth and prosperity, and preparing our youth with the necessary knowledge, skills, and resources for the future.”
Mr. Nii Adotey Mingle with other Senior officials of MTN Ghana Northern Business district
According to him, the 2025 edition of “21 Days of Y’ello Care” is a remarkable initiative that focuses on the commitment of MTN employees to the development of their communities.
He continued, “For those hearing about ‘Y’ello Care’ for the first time, let me tell you what it is all about. The ’21 Days of Y’ello Care’ is an annual staff volunteer programme instituted 18 years ago to allow MTN staff across about 19 countries to volunteer their skills and services freely for the benefit of their communities, while investing in identified community improvement projects.”
“This is a cause close to our hearts and one that the MTN Ghana Foundation is dedicated to. We are delighted to be able to extend our support to these remote areas through our unique and innovative community improvement programme,” he added.
Mr. Mingle said MTN believes that the 2025 edition of “21 Days of Y’ello Care” campaign would significantly impact the communities it serves, help bridge some ICT or digital gaps and barriers faced by rural women, the youth and PWDs especially, and ultimately help shape an equitable digital future for Ghana.
He said to help create the change they want to see in Ghana and across Africa, MTNers, through the “21 Days of Y’ello Care”, would help provide ICT or digital training to empower people in selected communities.
Aside from that, MTN staff members intend to empower learners with sustainable initiatives that will encourage them to stay in ICT business and smart farming.
The General Manager noted, “The interesting thing about ‘Yello Care’ is that it has what I call a ‘competition for good’
element in it, so the winning country among 19 countries gets a cool $100,000. Isn’t that
wonderful? MTN Ghana, having previously won the ‘Y’ello Care Challenge’ in 2010 and 2011, is well positioned to win the challenge for the third time in this year.”
He, therefore, entreated the rank and file of the company to join hands to help them win the award. He expressed his profound gratitude to all MTN employees for their contributions to the success of “Y’ello Care” over the years.
“This is why I encourage every single MTNer in Ghana to participate. I fully support this, and I
urge you to join fully,” he added.
Mrs. Charity Darko, the MTN Ghana Corporate Services Advisor, Northern Business District, on her part, threw light on the key activities for the 21 days.
Mrs.Charity Darko a making presentation at the event
According to her, the activities would include driving a mobile ICT van to educate students in selected schools, deliver digital skills training to the youth, women and PWDs, provide school uniforms for needy pupils.
Other activities to be undertaken by MTN Ghana staff is to empower communities with the tools to thrive in the digital world, provide smart training for farming women in the Northern Region and provide insurance for mobile healthcare, among other activities.
