In a heartfelt show of support for breast cancer awareness, MTN Ghana organized “Y’ello Goes Pink Day” for its staff in October 2024. The event, held at MTN House and its regional offices, was part of a series of activities aimed at raising awareness about the disease.

Before the Y’ello Goes Pink Day event commenced, two groups within MTN—Scancom Cooperative Credit Union and Women in Technology (WIT) Cohort 3 Ladies —presented token donations to the Acting Chief Human Resource Officer, Mr. Abdallah Ibrahim, in support of women battling cancer. This donation was made to encourage MTN staff to voluntarily contribute funds for this cause.

The day’s program not only educated attendees about the importance of early detection and healthy living but also fostered a sense of community among participants.

The event kicked off with the Wellness Wave Fair, where employees had the opportunity to undergo medical screenings for various health checks, including Body Mass Index (BMI), blood pressure, and breast screening exercise. To promote overall wellness, the fair featured a special Bra Sales and Bra Management session led by Dansowaa Omega Amponsah, CEO of Pretty Little Things, who shared practical advice on proper bra usage and maintenance.

Dietician Nana Kofi Owusu took the stage to discuss healthy eating habits that can aid in cancer prevention. He emphasized the benefits of having balanced nutrition. He also explained the nutritional value of various foods, empowering participants to make informed dietary choices for better health.

Dr. Dennis Bortey, a renowned Medical Doctor, led a vital session on breast cancer and shared insights on self-examination techniques. He educated employees on how to perform self-checks and stressed that early detection can be lifesaving. During his talk, he highlighted key factors, symptoms, and treatment options for breast cancer, providing participants with valuable information to recognize early signs of the disease.

To keep energy levels high, the event featured an exciting fitness session with Jay Fitness, which got everyone on their feet and actively participating in some aerobic exercises. The fitness session included giveaways, adding an element of fun and engagement to the day’s activities.

At the end of “Y’ello Goes Pink Day,” MTN employees walked away with more than just gifts—they gained vital knowledge on how to live healthier lives and detect signs of breast cancer early. The event successfully fostered a culture of awareness and proactive health management, reinforcing MTN Ghana’s commitment to supporting the fight against breast cancer.

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Media Contacts:

Adwoa Afriyie Wiafe
Chief Corporate Services and Sustainability Officer

Georgina Asare Fiagbenu
Corporate Communications Senior Manager
Email: mtnghana.mediaoffice@mtn.com