By:tntnewspaprgh.com
Dr Keskine Owusu Poku, a leading contender for the Ashanti Regional New Patriotic Party (NPP) communications director position, has been highly tipped by a cross section of delegates and political watchers to win the contest.
Dr Keskine, as he’s affectionately called in the political space, has also been endorsed by the majority of members of the Ashanti Regional communication team as the best person to lead them ahead of the 2028 general election.
Dr Keskine, who’s number one on the ballot in the forthcoming regional NPP delegates conference on 15th August, 2026, at Baba Yara Sports, has pledged to provide dedicated service to ensure effective communication on the policies and programmes of the party, especially Dr Mahamudu Bawumia and the yet-to-be-elected parliamentary candidates for the 2028 polls.
In an interview with journalists, after successfully going through the vetting and balloting process.
Dr Keskine Owusu Poku commended the vetting committee led by Madam Rita Asobayire for the professional conduct of the vetting and balloting process.With 19 years of experience in communications, Dr Owusu said the NPP must build a more coordinated and proactive structure to defend its record, manage narratives, and mobilise support ahead of the 2028 general election.
Dr Keskine, who was accompanied by several communication team members of the party in the Ashanti Region, stressed that weak communication affects every level of party leadership. “Without a good communication structure, the party suffers, the chairman suffers, and the organiser too suffers,” he stated.
“Our opponents will define us if we do not define ourselves. In our strongholds, we must be the loudest, the clearest, and the most consistent voice.” He noted that communication in modern politics goes beyond press releases and radio appearances.
According to him, it must include rapid response teams, digital engagement, constituency-level information officers, and feedback mechanisms that link the grassroots to national leadership.Dr Owusu argued that a stronger communications directorate would help prevent misinformation, project government and party achievements, and provide timely support to regional and constituency executives.
The communications expert also placed emphasis on building the next generation of NPP communicators. He said one of his priorities will be to mentor the youth and bring them into the political game at all levels, equipping them with the skills to articulate party policy and engage voters effectively
“The youth are the energy of our party,” Dr Owusu said. “We must train them, guide them, and give them platforms to grow. When we invest in young communicators today, we are securing the future of the NPP.”
He added that his proposed mentorship programme would focus on media training, digital strategy, message discipline, and understanding party structures to prepare young members for both internal and national political contests.
Citing his nearly two decades of experience in the field, Dr Owusu urged delegates to consider him as the right choice to lead the party’s communications efforts. He said his background positions him to build a directorate that is disciplined, data-driven, and responsive to the needs of the party from the constituency to the national level.
“As someone who has worked in communications for 19 years, I understand the challenges and the opportunities,” he noted. “My goal is to ensure that the NPP speaks with one voice, protects its image, and wins the battle of ideas.
He assured the rank and file of the party that “I’m not here to promote division and disunity. We’ll allow everyone to play his or her role effectively and efficiently devoid of divisions.
“We’ll not tolerate division. The communication department is the single most important organ to power NPP to victory in 2028 ”
He was therefore confident of winning not less than 70 per cent of the votes come the 15th August, 2026, regional delegates conference.
