An aspirant for the Ashanti Regional Communications Officer position of the New Patriotic Party (NPP), Ishaq Kyei Brobbey, has stressed the need to strengthen the party’s communication machinery, describing it as a key pillar for electoral victory ahead of the 2028 general elections.

Mr Brobbey made the remarks in an interview with Lawson News reporter Sarkodie Samuel shortly after filing his nomination to contest the regional communications position.

Ishaq Kyei Brobbey

According to him, effective communication remains one of the most important tools for promoting the party’s policies, achievements and vision, adding that the NPP must adopt innovative and coordinated communication strategies to counter misinformation and better connect with its grassroots supporters.

He said the party’s communication team must be proactive, well-organised and united to ensure that the NPP’s message reaches every constituency across the Ashanti Region and beyond.

Mr Brobbey noted that with the changing media landscape, the party must place greater emphasis on digital communication while strengthening its engagement with traditional media and community-based platforms to effectively communicate with Ghanaians.

He expressed confidence in his experience and ability to lead the regional communications directorate, pledging to work closely with constituency communication officers, party executives and grassroots communicators to build a vibrant and effective communications network.

The communications aspirant also appealed to delegates to support his candidature, assuring them of inclusive leadership that will prioritise teamwork, capacity building and professionalism.

He further called on all aspirants and party supporters to conduct their campaigns peacefully and uphold the unity of the New Patriotic Party before, during and after the regional executive elections, stressing that a united front remains essential to the party’s quest to recapture power in 2028. Source: ghanawatchonline.com